Coffee profile: Sumatra Woolly Rhino

“The only way to save a rhinoceros is to save the environment in which it lives”  -David Attenborough

Woolly Rhino hails from small, family farms located in the provinces of Lake Tawar and Lake Toba. While this lovely, forested area produces some of Sumatra’s finest coffee, it is also home to something far more precious — the Sumatran rhinoceros. Sumatran rhinos are critically endangered with fewer than 300 extant worldwide and possibly a mere 100 still living in the dense mountain forests of Malaysia and Indonesia. Poached for their magnificent horns, the gentle Sumatran rhino needs their communities to help them survive and thrive. Despite the magnitude of the challenge before them, many in the Sumatran coffee industry are stepping up to raise global awareness of rhino endangerment and to support local communities in the fight against eradication. They are doing this by naming their coffees after a now-extinct woolly rhino, and by paying premium prices so that villagers can afford not to allow poachers or commercial developers onto their land.

Now to the coffee! Woolly Badak Rhino (the coffee’s official name) is shade grown high in the forest at elevations of 4,500 to 5,600 feet above sea level. This wonderful coffee is grown naturally, using traditional farming methods. The coffee we receive at Queen Bean Coffee Company is triple picked, ensuring that only the highest quality beans make it into your cup. Roasted to a light Vienna shade, this exceptional coffee is crisp and clean with gentle notes of blackened plum and raw sugar. The mouthfeel is heavy with an almost honey-like weight. Overall, this is an extraordinary coffee sure to enchant those who enjoy a rich, smooth, clean cup.

To purchase Woolly Rhino, click here.

To learn more about the rhino crisis, check out or National Geographic. #LongLiveTheRhino



  • Acidity: Low
  • Body: Heavy, honey-like texture
  • Mouthfeel: Heavy
  • Roast: Vienna roast
  • Prominent flavor tones: Blackened plum with raw sugar
  • Varietal: Old Typica — a rarity on the Sumatran Islands

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