Why brokers are so important to coffee roasters

Want to know a great secret in the coffee roasting world? Coffee brokers. Coffee brokers are vital to a thriving coffee industry -- they ensure quality control, offer a lifeline to farms, assume the purchasing risk for roasters, and share information between growers and roasters.

The Life of a coffee bean…

The coffee bean begins life as a seed inside a protective husk called a cherry. Coffee cherries grow on plants ranging in height from 12-16 feet. The two main coffee tree categories are Arabica and Robusta and they are very, very different. Arabica plants are delicate and grow at elevations of 3,500-7,000 feet. Arabicas grow... Continue Reading →

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